In the spring of 2015, Fortune Brands announced it intends to give $400,000 over three years to The Nature Conservancy, one of the world's most trusted and effective global conservation organizations. This intention extends the existing three year relationship as part of the Company's Fortunate Giving contributions program, which has already donated $245,000 to the Conservancy.
"We designed the Fortunate Giving program to support organizations where our associates are personally involved, where there is a connection to our local community or our business and where our efforts can best contribute to the public good," said Chris Klein, chief executive officer, Fortune Brands. "The Nature Conservancy partnership is important to our business because it focuses on protecting vital natural resources in the regions where our employees live and work."
As with previous donations to The Nature Conservancy, Fortune Brands' upcoming contributions will be earmarked towards freshwater programs in the Great Lakes and around the globe. The Great Lakes hold 95 percent of North America's surface freshwater, providing drinking water, beautiful scenery and recreation-- and it's a critical business resource for energy, transportation of goods and manufacturing processes. The Company's support of the Conservancy's water conservation programs aligns with its corporate social responsibility goals and existing commitments of its WaterSense® products that meet the Environmental Protection Agency's guidelines for environmentally responsible and efficient products.
"The growing water crisis presents a daunting challenge for both people and nature, but hope for recovery is great. Fortune Brands' support of The Nature Conservancy's local efforts in the Great Lakes and our global freshwater initiative gives us the opportunity to work at visionary scales for real and profound change. We value Fortune Brands' investment to help protect some of our most important resources in the Midwest and beyond," said Michelle Carr, Illinois state director, The Nature Conservancy.
Fortune Brands employees have also volunteered to protect designated Conservancy grasslands lands by weeding invasive species, creating walking paths, collecting native seeds and much more.
See the press release regarding the $400,000 commitment.