Company Announces it is Rebranding as Fortune Brands Innovations, Inc., Effective Following Separation of Cabinets Business
New Name Reflects Focus on Driving Growth in Super-charged Categories while Building on Strong History of Outperformance
Fortune Brands today announced we intend to change our name to Fortune Brands Innovations, Inc., to better reflect our evolution as a business focused on driving accelerated growth in our categories through brand and innovation. As part of this new identity and direction, we intend that the new name, logo and corresponding new ticker symbol, FBIN, will go into effect shortly after the completion of the separation of the Cabinets business.
“The upcoming separation marks a new beginning for our company, enabling an increased focus on brands, innovation and channel leadership, and accelerated growth and productivity. Within the Fortune Brands Innovations portfolio, brands and innovation are core to everything we do, and our new brand identity highlights these unifying and distinguishing characteristics,” said Fortune Brands Chief Executive Officer Nicholas Fink.
To support this refined focus on brand and innovation, we recently reorganized our operating structure to better align with our growth and productivity priorities, allowing us to further build and leverage our best-in-class capabilities across the new Fortune Brands Innovations enterprise.
Added Fink, “More than ever before, we will be uniquely positioned to capture and create opportunities in exciting super-charged categories, such as water management, connected products, outdoor living, and material conversion and science. Our new name, Fortune Brands Innovations, Inc., is a reflection of where we are heading and why we will continue to outperform.”
Leadership will speak to Fortune Brands Innovations’ strategy, as well as to MasterBrand, Inc.’s strategy, at our upcoming Investor Day on December 6, 2022.
Learn more about the Company’s plan to separate by visiting www.fbin.com/separation-updates.
